Microsoft Xbox closes deal with French TV Canal Plus
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Microsoft announced a deal that will allow more than a million French users of its Xbox to watch content from pay-TV company Canal Plus, the latest in a series of such agreements designed to broaden its audience.
The software giant is expanding beyond its core Xbox user base of young, male gamers to position the console as an entertainment hub in the centre of the home, as Sony is doing with its PlayStation and Nintendo with its Wii.
“Our aspiration is to touch hundreds of millions of consumers around the globe,” Don Mattrick, head of Xbox, told Reuters in an interview on Monday.
http://www.reuters.com/article/technology-media-telco-SP/idUSN2939409320090629
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